Facebook Benchmark Dashboard: international Mountain Resorts (A, C, CH, D, E, F, I, N, S, USA)
"Talking About is a value provided by Facebook. It is publicly available if you click on the number of fans on fan page. It indicates how many users have interacted in the past seven days with a specific Facebook page. Interactions include likes, comments, shares, votes or events, check-ins, etc. But it also includes the number of new fans. Talking About is a rough indicator of activity." [source: Fanpage Karma Blog]
Page Performance Index (PPI): "Overall performance of a facebook page. Composed of engagement value and growth. The PPI is a KPI to measure the overall success of Social Media Marketing."
[data provided by Fanpage Karma]
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