Facebook Benchmark Dashboard for National Tourism Organisations
Talking About is a value provided by Facebook. It is publicly available if you click on the number of fans on fan page. It indicates how many users have interacted in the past seven days with a specific Facebook page. Interactions include likes, comments, shares, votes or events, check-ins, etc. But it also includes the number of new fans. Talking About is a rough indicator of activity." [source: Fanpage Karma Blog]
Page Performance Index (PPI): "Overall performance of a facebook page. Composed of engagement value and growth. The PPI is a KPI to measure the overall success of Social Media Marketing."
Remark: Some countries have different facebook pages for different languages. The interpretation of the ranking should take all the pages of a NTO into account! [data provided by Fanpage Karma]
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