Swiss Hotel Distribution Study: Are OTAs winning the customer race?
The Institute of Tourism of the University of Applied Sciences Western Switzerland Valais (HES-SO Valais-Wallis) in Sierre conducted an online survey with the support of the Swiss hotel association (hotelleriesuisse) in order to get insights into the distribution trends in the hospitality sector. The online survey for the reference year 2014 was conducted in January 2015 among 2000 member hotels of hotelleriesuisse. The results presented here are based on responses from 265 hotels all over Switzerland. This corresponds to a response rate of 13%.
schegg_2015_distribution_survey_switzerland_10022015.pdf
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