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Programme culture-and-tourism-how-improve-user-journey-through-augmented-reality

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Culture and Tourism : How to Improve the User Journey through Augmented Reality

Culture and Tourism : How to Improve the User Journey through Augmented Reality

Heure:
11.45 to 12.00
Salle: 
Aula
Salar Shahna

Salar Shahna

CEO at World VR Forum

While immersive technologies offer groundbreaking vistas for tourism, mobile phones remain today their sole interface to reach a large audience. In this short presentation, we will explore solutions that can augment the user’s journey thanks to the widespread integration of AR tracking in smartphones. A special focus on the cultural dimension through the case of Saint-Moritz’s AR exploration of the Engadin.