Don't put a lawnmower engine in a Ferrari: Why live inventory is the key to successfully bringing in-destination tours & activities online
CEO / co-founder Trekksoft
Tours & Activities make up the third largest segment in travel and are a vital source of incremental revenue for hotels & tourist offices. Despite the hype the segment has seen recently, the vast majority of the tours & activities remain "Offline". Following in the footsteps of flight and hotel portals, tour & activity B2C marketplaces invest heavily in inspiring emotion and gaining distribution with beautiful user experiences, but they are missing a key piece of the puzzel: direct access to the live inventory.