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eMarketing / Social Media Online Market / eTourism

Benchmark de l’utilisation des TIC en Suisse et en France - Partie 2: Benchmarking des destinations

Hotel ICT website benchmarking
Roland Schegg Blaise Larpin
15. November 2011
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L'étude eFitness et sa plate-forme internet (www.efitness-check.com) se propose de tester l’utilisation que font les prestataires touristiques des moyens de communication électronique. Sur la base d’une enquête franco-suisse, voici maintenant les résultats de l’utilisation des moyens de communication électroniques faite par les destinations touristiques de ces deux pays

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eMarketing / Social Media Online Market / eTourism

Benchmark de l’utilisation des TIC en Suisse et en France - Partie 1: Benchmarking des hôtels

Hotel ICT website benchmarking
Roland Schegg Blaise Larpin
15. November 2011
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L’étude eFitness et sa plate-forme internet (www.efitness-check.com) se proposent de tester l’utilisation que font les prestataires touristiques des moyens de communication électronique. Sur la base d’une enquête franco-suisse, voici les résultats de l’utilisation des moyens de communication électroniques faite par les hôtels de ces deux pays.

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Online Market / eTourism Technologies

Utilisation et perception des TIC dans les entreprises touristiques

ICT
Blaise Larpin Roland Schegg
15. November 2011
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Les acteurs du tourisme utilisent massivement et quotidiennement les TIC. De la gestion des réservations à la diffusion de brochures en ligne, internet est omniprésent dans leur travail. Bien des études ont montré que les TIC sont essentiels en tant qu’outil d’innovation et de développement pour les destinations touristiques. Cependant, avant de pouvoir concrètement parler de l’influence des TIC sur les processus d’innovation, il est essentiel de comprendre l’utilisation concrète et actuelle qui est faite des technologies de l’information et de la communication ainsi que la perception qu’en ont les principaux acteurs du tourisme.

Dans cette analyse, issue d’une étude plus large sur le rôle des TIC dans les processus d’innovation,  nous avons tenté de palier ce manque en nous focalisant sur la perception et l’utilisation des TIC dans les entreprises touristiques en Suisse romande et en France

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