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eMarketing / Social Media

27 nouveaux sites web pour les sentiers à thème en Suisse

website EST Ecole Suisse de Tourisme
Roland Schegg
2. January 2012
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Les étudiants de l’Ecole Suisse de Tourisme à Sierre (EST) font vivre la nature et l'histoire en ligne. Dans le cadre de l’Option eTourisme, les étudiants de l'EST ont en effet réalisé 27 sites web pour des sentiers thématiques dans toute la Suisse (voir la liste ci-dessous et les cartes sur Google Maps). Les thèmes couverts portent notamment sur la forêt, la faune, la nature, l’histoire, le vin, les abricots, jusqu’au Schabziger.

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eMarketing / Social Media

27 neue Websites zu Themenwegen in der ganzen Schweiz

website Schweizerischen Tourismusfachhochschule STF
Roland Schegg
22. December 2011
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Studierende der Schweizerischen Tourismusfachhochschule STF in Siders machen Natur und Geschichte online erlebbar. Im Rahmen der Vertiefungsoption eTourismus haben Studierende der STF in Siders 27 Websites für Themenwege in der ganzen Schweiz erstellt. Die Themen reichen hier von Wald, Fauna, Natur, Geschichte, Wein, Aprikosen bis zum Schabziger.

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Online Market / eTourism Technologies

Websites von 52 Schweizer Destinationen unter der Lupe

etourism marketing website benchmarking
Roland Schegg
1. December 2011
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Im Rahmen des Vertiefungskurses eTourismus an der Schweizerischen Tourismusfachschule (STF) in Siders haben 26 Studierende des 5. Semesters die Webauftritte von 52 Schweizer Destinationen analysiert. Die Websites wurden mit der interaktiven Benchmarking Plattform www.efitness-check.com aufgrund von 114 Kriterien evaluiert. Die Bewertungskriterien decken sechs Bereiche ab und reichen von der Navigation bis zur Suchmaschinenoptimierung.

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eMarketing / Social Media Online Market / eTourism

Benchmark de l’utilisation des TIC en Suisse et en France - Partie 2: Benchmarking des destinations

Hotel ICT website benchmarking
Roland Schegg Blaise Larpin
15. November 2011
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L'étude eFitness et sa plate-forme internet (www.efitness-check.com) se propose de tester l’utilisation que font les prestataires touristiques des moyens de communication électronique. Sur la base d’une enquête franco-suisse, voici maintenant les résultats de l’utilisation des moyens de communication électroniques faite par les destinations touristiques de ces deux pays

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Benchmark de l’utilisation des TIC en Suisse et en France - Partie 1: Benchmarking des hôtels

Hotel ICT website benchmarking
Roland Schegg Blaise Larpin
15. November 2011
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L’étude eFitness et sa plate-forme internet (www.efitness-check.com) se proposent de tester l’utilisation que font les prestataires touristiques des moyens de communication électronique. Sur la base d’une enquête franco-suisse, voici les résultats de l’utilisation des moyens de communication électroniques faite par les hôtels de ces deux pays.

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