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Distribution eMarketing / Social Media Mobiles Internet Online Market / eTourism Technologies

Formation continue: CAS E-Tourisme - l'innovation par les TIC

EMBA eTourisme
Roland Schegg
27. February 2016
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Le Certificate of Advanced Studies (CAS) "E-Tourisme : l'innovation par les TIC" est l'un des quatre CAS qui composent le programme de l'executive master (EMBA) franco-suisse Innovation touristique. Il est ouvert aux professionnels ; son cursus peut être suivi indépendamment des trois autres CAS qui structurent l'EMBA.

Le Certificate of Advanced Studies (CAS) "E-Tourisme : l'innovation par les TIC" est construit en douze journées, du 8 avril au 11 juin 2016. Il s'articule autour de trois modules de quatre jours :
- E-Marketing & Social Media dans le tourisme
- Nouvelles tendances TIC et tourisme
- Projet e-tourisme : Game Design dans le tourisme

Il s'appuie sur des intervenants experts, parmi lesquels : 
* Gregory Guzzo - Directeur, Station de Val Thorens
* Beer Bergman – Formatrice réseaux sociaux, stratégies web 2.0, conférencière, recherches
* Jean-Luc Boulin – Directeur de la Mission OTSI et Pays Touris-tiques d’Aquitaine (MOPA), 
* Stéphane Cheikh – Innovation Manager – SITA Lab, Genève
* Carlo Fontana – CEO at Hôtel Lugano Dante Center, 
* Michael Fux - Professeur Haute Ecole de Gestion & Tourisme (HES-SO Valais)

L'EMBA est une formation proposée par l'IAE Savoie Mont-Blanc, l'Institut de Tourisme HES-SO VALAIS, l'Institut Universitaire Kurt Bösch et Sciences Po Grenoble.
Le site internet de l'EMBA : http://www.innovation-touristique.com/

Lieu : HES-SO Valais-Wallis, Sierre, Suisse

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