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eMarketing / Social Media Online Market / eTourism

EMBA en innovation touristique: CAS3 - Pour un marketing innovant et performant

EMBA
18. July 2016
0 Comments

Professionnels du Tourisme : intégrez le marketing à votre stratégie !

1 Vous avez des responsabilités dans le domaine du tourisme et souhaitez rester au plus près des évolutions du secteur ?

2 Vous possédez 3 ans d'expérience dans ce domaine ou vous êtes en reconversion professionnelle ?
3 Vous êtes titulaire d'un bac+3, si non accès possible par Validation des Acquis Personnels et Professionnels - VAPP ?

 

Objectifs de la formation

  • Le module "Marketing expérientiel" vous permettra de capter les nouveaux comportements et attentes des clients.
  • Le module "Management stratégique" vous permettra de réaliser un diagnostic stratégique pour être plus performant et plus innovant.
  • Le module "Marketing territorial" vous permettra d'adapter votre stratégie aux problématiques territoriales. 

Site web: http://innovation-touristique.com/

Flyer CAS3: http://innovation-touristique.com/sites/default/files/kcfinder/files/CAS3%20flyer_EMBA.pdf

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