Strong Growth of Online Travel Agencies (OTA) in the Swiss Hotel Industry in 2016
The share of hotel bookings via online travel agencies (OTAs) soared last year in Switzerland. In 2016 OTA bookings accounted for more than 27% of total overnight stays, compared with 20.6% in 2015. The three major OTAs - booking.com, Expedia and HRS - together accounted for 93% of the online travel platform market. Direct bookings (customer-hotel) by e-mail or telephone were below the 60% mark for the first time. These figures confirm the increasing dependence of hotels on global online intermediaries and the increasing importance of the Internet for hoteliers. According to projections, by 2020, less than 50% of bookings will be made directly with hotels. These are the main conclusions of a study carried out by the Institute of Tourism of the University of Applied Arts and Sciences of Western Switzerland Valais, with the support of the Swiss hotel association (hotelleriesuisse).
Starke Zunahme der Online-Buchungen in der Schweizer Hotellerie im Jahr 2016 Forte croissance en 2016 des plateformes de réservation en ligne dans la distribution hôtelière suisse Strong Growth of Online Travel Agencies (OTA) in the Swiss Hotel Industry in 2016
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