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Distribution

Swiss Hotel Distribution Survey 2017: Study Report

Airbnb;OTA;Distribution;Hotel;eMarketing
Dr. Roland Schegg
Mai 2017
Since 2003, a standard questionnaire has been used by the Institute of Tourism of the HES-SO Valais-Wallis in Sierre for the analysis of the distribution landscape in the Swiss hotel industry allowing to monitor the evolution of hotel distribution channels over time. In order to draw the picture of the current situation (i.e. reference year 2016) of distribution channels (online as well as offline) within the Swiss hotel industry, hotelleriesuisse, the Swiss hotel association, wanted to conduct an online survey.

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PDF icon Swiss Hotel Distribution Survey 2017