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Booking Holding als dominanter Player im Hotel Vertrieb: Resultate einer Online-Umfrage zur Vertriebssituation in der Schweizer Hotellerie für das Jahr 2017

Dr. Roland Schegg
Mars 2018

D: Das Wachstum der Online-Buchungsportale (OTA) bleibt ungebrochen. Davon profitiert jedoch vor allem Booking.com und baut auf Kosten der anderen OTA die marktbeherrschende Stellung im Online-Buchungsbereich weiter aus. Auch Direktbuchungen wurden im Jahr 2017 wieder geringfügig vermehrt genutzt. 

F: L’essor des plateformes de réservation en ligne (OTA) est constant. Le grand gagnant est Booking.com qui ne cesse d’asseoir sa position dominante dans le domaine, aux dépens des autres acteurs en ligne. Quant aux réservations directes, elles ont bénéficié en 2017 d’un léger regain d’intérêt auprès de la clientèle.

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PDF icon Booking Holding als dominanter Player im Hotel Vertrieb PDF icon Booking Holding – acteur dominant de la distribution hôtelière
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