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Distribution

Online-Buchungsportale in der Hotellerie verdrängen die klassischen Vertriebskanäle (Deutschland, Österreich und Schweiz)

online distribution OTA IDS booking.com HRS commission Hotel direct booking Deal Offer mobile distribution app
Roland Schegg Michael Fux
2. April 2012
0 Comments

Die Online-Distribution gewinnt für die Hotellerie in Deutschland, Österreich und der Schweiz (DACH) zunehmend an Bedeutung. Durchschnittlich wurden 2011 im DACH-Gebiet bereits 27% der Buchungen elektronisch in Echtzeit über Online-Buchungsplattformen (OTA), die eigene Website, globale Reservierungssysteme (GDS), Computer Reservierungssysteme (CRS) von Hotelketten und –Kooperationen oder Social Media Plattformen generiert. Traditionelle Buchungskanäle wie Telefon, Brief oder Fax und auch der Verkauf über touristische Partner (Tourismusverbände, Reisebüros) sind rückläufig, wobei die Verluste über diese Kanäle sich in den letzten 10 Jahren auf über 30% belaufen. Zu diesen Ergebnissen kommt eine gemeinsame Umfrage des Hotelverbandes Deutschland (IHA), der Österreichischen Hoteliervereinigung (ÖHV) und hotelleriesuisse in Zusammenarbeit mit dem Institut für Tourismus der Fachhochschule Westschweiz Wallis in Siders.

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Distribution eMarketing / Social Media Mobiles Internet Online Market / eTourism Technologies

La 12ème édition du TpM en photos

TpM mobil Internet social media online distribution
6. December 2011
0 Comments

Une 12ème édition réussie que vous pouvez revivre en photos....

[[{"type":"media","view_mode":"media_large","fid":"128","attributes":{"alt":"","class":"media-image","style":"width: 255px; height: 168px;","typeof":"foaf:Image"}}]]

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Distribution eMarketing / Social Media Mobiles Internet Online Market / eTourism Technologies

12ème édition du TpM – La rencontre des professionnels du tourisme autour du thème du tourisme électronique.

TpM mobil Internet social media online distribution
3. December 2011
0 Comments

Organisé par le Club EST-STF, en collaboration avec l’Ecole Suisse de Tourisme (EST) et l’Institut de Tourisme (ITO) de la HES-SO Valais ainsi que l’IFITT chapter Switzerland, la 12ème édition du TpM (Tourism Professional Meeting) a rassemblé plus de 250 acteurs du monde du tourisme, professionnels et étudiants.  More Sales, more Apps, more Social?, la thématique de cette journée a non seulement permis aux acteurs du tourisme de prendre connaissances des dernières évolutions technologiques, mais aussi de se questionner sur les futurs défis que le fulgurant développement d’internet ne manquera pas de leur poser dans les années à venir.

 

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Distribution

Online-Vertrieb in der Schweizer Hotellerie: Bedeutung und Herausforderungen

edistribution Hotel
Roland Schegg Michael Fux
15. November 2011
0 Comments

Wie hat sich der Vertrieb in der Schweizer Hotellerie in den letzten 5 Jahren entwickelt? Gibt es schon eine messbare Verschiebung hin zu den elektronischen Vertriebskanälen? Dies sind nur einige der Fragen, die in diesem Zusammenhang gestellt werden können und welche im Folgenden angesprochen werden sollen.

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