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Online Market / eTourism

Age et formation des responsables d'entreprises touristiques en Suisse romande et en France

Roland Schegg Blaise Larpin
12. October 2011
0 Comments

Les données de nature sociologiques concernant les acteurs du tourisme font partie des pans, si ce n'est oubliés, du moins quelques peu occultés, des recherche en tourisme. Dans le cadre d'une étude plus large, nous avons chercher à faire un peu plus connaissance avec les CEO de Suisse romande et de France voisine en les questionnant sur leur âge, sur leur niveau de formation et sur leur perception des TIC

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eMarketing / Social Media Online Market / eTourism

Les « Destination Management Systems » en Suisse romande

DMS
Blaise Larpin Roland Schegg
23. September 2011
0 Comments

Il n’existe pas de définition universellement acceptée de « Destination management System » (par la suite nous utiliserons l’acronyme DMS) et la plupart des acteurs du tourisme ont leur propre interprétation de ce que ce mot devrait recouvrir (...)

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eMarketing / Social Media Online Market / eTourism

Le marché en ligne pose un environnement dynamique

Hotel marketing etourism
Michael Fux Roland Schegg
26. May 2011
0 Comments

Dans une étude publilée récemment, Roland Schegg et Michael Fux, tous deux professeurs à l'Institut de tourisme de la HES-SO, montrent qu'un choix bien réfléchi et une combinaison judicieuse des canaux peuvent influer grandement sur le bénéfice net des hôteliers

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