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eMarketing / Social Media Online Market / eTourism Technologies

Webradio destinée aux touristes, une plus-value? Interview de Roland Schegg

webradio innovation
27. October 2011
0 Comments

Mountain Radio est une offre de webradio taillée sur mesure pour les clients des stations touristiques. Lancée par un couple de journalistes, il s'agit de la première radio spécifiquement destinée aux touristes anglophones. Le mariage de l'Internet et de la radio offre peut-être au tourisme un moyen de promotion taillé sur mesure. Aucun média généraliste, même une radio ou une télévision régionale, ne peut aller aussi loin dans le détail. Est-ce réellement un plus?

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